AdBeacon • Klaviyo Integration Guide

Installation Guide

This section will walk you through installing and connecting the AdBeacon integration to your Klaviyo account. The entire process takes approximately 5 minutes.

Prerequisites

An active Klaviyo account with admin access
An active AdBeacon account
Permission to authorize third-party integrations in Klaviyo

Installation Steps

Find AdBeacon in the Klaviyo Marketplace

Navigate to the Klaviyo Marketplace and search for AdBeacon. Click the Install button.

Redirect to AdBeacon

You will be automatically redirected to the AdBeacon installation page.

Select Your AdBeacon Account

Select the account where you want to connect Klaviyo, then click Install.

Authorize Klaviyo Access

Review the requested permissions and click Allow to authorize AdBeacon.

Required permissions: Read account information, campaigns, flows, metrics, tracking settings, and write permissions for campaigns, flows, lists, profiles, and events.

Integration Complete

Your Klaviyo account is now successfully connected!

What Happens After Installation?

AdBeacon will automatically begin syncing:

Campaign Metadata: Names, statuses, types, creation dates
Flow Metadata: Names, statuses, trigger types, creation dates
Performance Data: Daily insights including sends, deliveries, opens, clicks, conversions, revenue
UTM Tracking: Verification of AdBeacon tracking parameters

Note: Initial sync may take 6-12 hours.

Data Reference

This section details all data synchronized between Klaviyo and AdBeacon.

INBOUND

From Klaviyo to AdBeacon

Campaign/flow metadata and performance metrics for attribution analysis

OUTBOUND

From AdBeacon to Klaviyo

Customer segments for targeted campaigns and conversion tracking

INBOUND Data FROM Klaviyo TO AdBeacon

Campaign Metadata

Field	Description	Type
`campaign_id`	Unique Klaviyo campaign identifier	String
`campaign_name`	Campaign name as set in Klaviyo	String
`status`	Campaign status	String
`type`	Channel type (email, sms, mobile_push)	String
`created_at`	Campaign creation timestamp	Datetime
`updated_at`	Last update timestamp	Datetime

Campaign & Flow Performance Insights

Metric	Description	Type
`recipients`	Total number of recipients	Integer
`delivered`	Successfully delivered messages	Integer
`opens`	Total opens	Integer
`clicks`	Total clicks	Integer
`conversions`	Conversion events attributed	Float
`conversion_value`	Revenue attributed	Decimal

OUTBOUND Data FROM AdBeacon TO Klaviyo

Customer Segments (Audience Sync)

Sync high-value customer segments from AdBeacon to Klaviyo:

High-value customer segments for VIP campaigns
Audiences based on attribution insights
Re-engagement campaigns for lapsed customers
Custom segments based on behavioral data

Data Security & Privacy

OAuth 2.0 with PKCE authentication
HTTPS (TLS 1.2+) encryption
Encrypted token storage
GDPR and CCPA compliant

Use Case How-To

Common use cases to maximize the value of the AdBeacon-Klaviyo integration.

Use Case 1

Multi-Touch Attribution

Understand the true revenue impact using multi-touch attribution models.

Why This Matters

Klaviyo uses last-click attribution. AdBeacon's multi-touch attribution reveals the full contribution of each campaign and flow.

Steps

Navigate to Channels → Klaviyo in AdBeacon
Select attribution model (Full Impact, Linear, First Click, Last Click)
Set attribution window (default: 28 days)
Compare attributed revenue vs. Klaviyo native reporting

Use Case 2

Syncing Customer Segments

Create targeted campaigns based on attribution and behavioral insights.

Create Segment: Go to Audiences → Create Segment in AdBeacon
Sync to Klaviyo: Click Sync to Klaviyo button
Create Campaign: Target the synced list in Klaviyo
Monitor: Track performance in AdBeacon

Use Case 3

Optimizing Flow Performance

Identify underperforming flows and optimize based on attributed revenue insights.

Best Practices

Review flow performance monthly and optimize the bottom 20%

Test incremental improvements to scale results

Compare performance across customer segments

Pro Tip

Review the AdBeacon Klaviyo dashboard alongside Klaviyo. Use AdBeacon for strategic decisions and Klaviyo for tactical execution.